The website for The Keystone, a high-end vintage watch dealer in Los Angeles, features a section dedicated to “holy grails,” or collectible Swiss made Rolex replica watches distinguished by their quality and rarity. Exhibit A: the Patek Philippe Ref. 591 chronograph that appears at the top of the page. Housed in a 34 mm rose gold case, the c. 1939 wristwatch was sold by Walser Wald, a renowned Patek Phillipe retailer in Buenos Aires, and features a genuine rarity: the dealer’s signature on its salmon-pink dial.

Among the 16 additional grails listed on the site, the usual steel suspects (the Royal Oak, the Nautilus and, of course, the Daytona) are missing in action. Instead, they’ve been upstaged by a slew of surprising, even festive pieces—including four models set with a kaleidoscope of colored stones, such as yellow gold cheap UK fake Rolex GMT-Master “SARU” ref. 16758 watches featuring blue SApphires and red RUbies on the bezel.

The Keystone’s selection of vibrant, gem-set high quality Rolex copy watches—be they models set with faceted stones, usually sapphires, or those bearing dials made of colorful hard stone—isn’t exactly new. “We have always been drawn to watches with gemstones,” co-founder Max Abbott tells Robb Report, acknowledging that for a long time, “we were outliers in that regard.”

What’s new is that buyers are now getting the memo. Dealers at the Original Miami Beach Antique Show earlier this year noted the rising popularity of stone dial watches from brands like AAA online replica Rolex and Piaget watches. At The Keystone, the trend is playing out much the same way. “We’d put up these fossil dials and really funky stuff that eight years ago didn’t get the love that they should have been getting,” Abbott says. “And now buyers are really starting to get it.”

The faceted pieces, however, tend to draw more knowledgeable collectors. “The brands we tend to focus on—like Patek Philippe, Rolex, Cartier and Audemars Piguet—all have very high standards for quality and setting in their jeweled watches,” Abbott says. “This gives collectors the confidence that the brands bring the same intense focus for quality of stones as they do for their watchmaking. Another great thing about gem-set perfect Rolex fake watches UK is that they do not take themselves too seriously.”

The less sober, more fun approach to watch collecting extends beyond buyers’ newfound interest in vintage luxury Rolex replica watches steeped in the brand’s more bohemian vibe—like these groovy styles that Italian Watch Spotter highlighted a few years ago—to modern chronographs bedecked with multicolor sapphires. Take the $112,100 Chronomaster Sport Rainbow that Zenith introduced at LVMH Watch Week. Set with 5.36 carats of baguette-cut diamonds and sapphires, the 41 mm piece is encased in white gold and features rainbow hour markers on a black lacquer dial.